User Success Strategies

Embracing the 'Gig' Economy with SilkRoad

3:00 PM–4:00 PM Apr 30, 2018 (US - Central)

Independence 1


An increasing number of in-store jobs is being outsourced to third party gig economy employers, as more workers ditch their 9-5 jobs in search of a flexible schedule. This gig economy shift comes with new challenges for the retail industry: - Hiring is becoming even more difficult as there is a lot of competition for gig workers - Gig economy workers demand enhanced flexibility and ease of managing assignments on the go- Workers don’t always execute enough “gigs” to make up for the hiring and onboarding costs . Companies like, Match Marketing Group, one of North America’s leading activation and consumer engagement agencies thrive in this gig economy environment. Match’s retail and merchandising practice have over 7000 field workers across North America working with leading brands including L’Oreal, 7-Eleven, Fujifilm and adidas to name a few. Currently, and with the help of the SR technology systems, Match is actively recruiting to fill over 600 vacant gig jobs from merchandisers and kiosk attendants to brand ambassadors and assistant sales reps.


HRCI: 1 hr - 350438

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